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Why We Care About Retail Media Networks

Published September 6, 2022

Retail media networks (RMNs) are extremely valuable for retailers because they provide brands with hard-to-get, 1st party data and the ability to target customers with offers they cannot resist. In addition, RMNs close the bridge between ad spend to sales. However, to increase your ROI and be successful an organization needs to understand the technology behind the ad platform. 

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