The view that you built should be standardized across all applications. I’ve gotten a lot of positive feedback from the people who have used it”

Head of Product, Major Healthcare Analytics Organization

Why is Ad Business Transformation Important?


Ad Business Transformation is crucial for staying competitive and relevant in today’s rapidly evolving advertising landscape. It enables companies to adapt to changing consumer behaviors, emerging technologies, and industry trends. By embracing transformation, businesses can optimize their processes, refine data strategies, and improve project management practices to drive better outcomes and deliver more effective advertising campaigns. This shift allows companies to unlock new opportunities, enhance customer experiences, and achieve sustainable growth in an increasingly digital-centric environment.

Why Work With Infintive

At Infinitive we offer comprehensive solutions in digital transformation, analytics, and technology. With expertise across industries, we drive innovation and efficiency, helping businesses thrive in a dynamic market. Partner with us for cutting-edge strategies, transformative insights, and unmatched support in achieving your goals.

Vendor's We've Worked With

Meet Our Experts

Susie Meehan

  • Dynamic executive with extensive years of combined experience leading large teams to secure/streamline revenue for some of the biggest events in the world including Olympics, Super Bowl, WorldCup, NFL, News channels and Entertainment.
  • Combine advanced leadership and digital / media expertise with superior business acumen to fuel revenue growth.

Steve Malinchock

  • 25+ years of experience in consulting and strategic project transformations
  • Collaborate with media, entertainment, and sports organizations that are focused on fast and sustained results, using experienced resources, especially in the areas of: business analysis, customer data strategy, process and functional design capabilities, systems and data integration, user testing, training and adoption success, along with program and project management support to achieve high value results.

C.J. Leonard

  • Dynamic and ambitious digital / traditional media professional with VP level experience, 360° business approach, and insatiable work ethic.
  • Versatile background includes digital ad operations, system integrations, digital sales, audience and context data, traditional and digital promotions, radio and TV broadcasting, accounting, and human resources, with an MBA and MS degrees in Television Management.

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