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Managing a successful ad business is complex. Challenges across people, processes, and technology are common but can be alleviated with an initial step of a customized ad business assessment. Our seasoned industry experts provide recommendations, a roadmap, and ROI analysis—everything needed to cultivate a strategic vision and begin driving measurable success!
Infinitive has become the GOLD STANDARD for us.”
Director, Google
Over the past 18+ years our teams have supported hundreds of Ad Business Transformation projects across the globe. We have solved many of the common challenges that organizations face when monetizing their content and audience engagement to drive revenue. Issues include:
Regardless of if your mature Ad Business is leading the industry with digital solutions, or if you are a new entrant and just getting started, we can help you wherever you are to take the right next step in optimizing and advancing your Ad Business capabilities. We will help you map out the journey you need and can cover all aspects from design to vendor selection, to systems configuration, to go-live, with customized end-user training and adoption.
Our support of your strategy, processes, people, technology, and data needs can cover you across all the areas below, and beyond:
Global Ad Stack Transformation – A global Media & Entertainment conglomerate faced very aggressive timelines driven by ending legacy system contracts, varying operational processes, and merger integration complexity across 4 major media brands. Infinitive was engaged to plan, manage and execute over 20 system migrations across more than 20 countries for all inventory, including the management of ad server and OMS optimization (all completed in under 10 months). Over $475M in Ad revenue was successfully migrated, involving 20,000+ lines, and 500+ global end users trained.
Converged Linear and Digital Transformation – This MVPD client saw an opportunity to consolidate disparate ad sales organizations, processes and tech in order to create a converged business unit that could sell both digital and linear advertising through a single, streamlined process. Infinitive was engaged to define the new sales processes, facilitate the design and execution of over 10 unique integrations into the OMS, achieve single portal execution of the full life cycle of addressable campaigns (planning, trafficking and billing), and conduct remote training for all impacted sales and operations personnel. This enabled cross-selling of Digital-Programmatic, Digital-Direct, and Addressable inventory on a single media plan.
Organizational and Process Optimization – This large media conglomerate saw an opportunity to streamline and optimize functions, processes and organizational hierarchy within its digital business following a large-scale merger of 3 major media brands. Infinitive was contracted to assess the current-state process, systems, and 20 overlapping functions, conduct a comprehensive ROI analysis, and determine the optimal future-state process workflows, roles, and organizational structure to support growth while reducing costs. 142 key findings highlighted process improvements, 16 roles were consolidated into 7 optimized roles, and teams across the brands were brought together – all resulting in $3.4M+ in ad business savings.
Our solutions are built on scalable, secure, low-latency, cloud-based technology, all powered by our deep experience with leading media technology vendors. We will roll up our sleeves and work alongside your teams from initial strategy and vision to design and implementation, to full user adoption. We are with you every step of the way.
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