PPCS: The Next Advancement in Personalized Streaming

The age-old adage that “Content is King” has never been truer than it is today. But with the explosion of video content sources, along with the number of devices where consumers can watch it, audiences have never been more dispersed. Consumers are rushing to streaming options and apps in a fragmented marketplace to find and […]

Infinitive Live: 8 Ways to Monetize in Retail Media Recap

As eCommerce and retail media continue to grow, now is the time to take advantage of digital advertising capabilities to increase revenue and enhance customer engagement. In our webinar Infinitive Live: 8 Ways to Monetize in Retail Media, Infinitive’s experts discussed how we help retailers and hospitality companies transform and monetize customer data to capture […]

Infinitive Announces New Retail Media First Party Data Analytics and Monetization Service

New Retail Media First Party Data Analytics and Monetization Service helps retailers drive high-margin revenue streams by optimizing First Party customer data and ad business solutions into a holistic offering to their brand advertisers. ASHBURN, VIRGINIA (PRWEB) APRIL 14, 2023 Infinitive, a leading technology and transformational consultancy announced today Infinitive’s new First Party Data Analytics […]

Infinitive Announces New Personalized Premium Content Streaming Solution

New Personalized Premium Content Streaming solution gives your audience personalized streaming of their favorite highlights and ‘must see’ moments – curated for them, and by them. ASHBURN, VIRGINIA (PRWEB) APRIL 09, 2023 Infinitive, a leading transformation and technology consultancy, announced today Infinitive’s new Personalized Premium Content Streaming solution, built on the NOMAD intuitive cloud-based content […]

The Rise of Retail Media

In the past, media was media, and retail was retail. Media companies used content like print, radio, linear TV, digital, and social media to attract consumers, collected audience data through cookies, and monetized the content by selling ads and subscriptions. Retail companies used products to attract customers, collected customer data at the point of sale, […]

eTail West Retrospective – First Party Data, Omnichannel, Retail Media, and AI

Freezing in the Desert On February 27th – March 2nd, 2023, Infinitive attended eTail West in Palm Springs, CA, where discussions about first party data and omnichannel marketing were front and center. The weather was unseasonably cold, but the conference was hot. In this blog we will cover some of the highlights from the conference. […]

What is Retail Media?

One of the biggest challenges retailers have right now is converting in-store shoppers into either returning customers or online shoppers. Although incentives like rewards programs, store credit cards, and even special events may entice shoppers to return, in the age of digital, wouldn’t it be great to “travel” with the shopper? In the past, you […]

Launching New Revenue Streams

Challenge With markets evolving, a large communications provider recognized the need to establish new revenue streams and expand its capability to drive advertising for its clients. Solution Established a robust program management office (PMO) to implement governance and controls for the long-term transformation initiative, which included: Developed and implemented best practices-based processes to drive the […]