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Launching New Video Product

Challenge

A top-five media network planned to launch a new video product that consolidated content from across its vast network of sites but did not have the resources to manage the complex implementation.

Solution

Created an integrative approach that incorporated website, marketing and operational data to track performance and guide strategic decisions, leveraging industry best practices and extensive expertise to create:
  • Robust reporting and strategic insights to enable real-time decision making
  • Branded customer experiences with a common user interface supporting multiple languages
  • Improved video delivery, boosting completion rates, and generating increased revenue

Outcome

The product launch was a success, improved customer satisfaction, and saw:
  • 10% compound monthly growth rate of overall video consumption
  • Four-fold increase of mobile video views
  • 30% increase in revenue proactively identifying and troubleshooting technical issues
  • Greater confidence in creating content, video delivery, and making marketing decisions
Published February 9, 2020