Provided an objective review of the publisher’s core ad technology systems compared to commercial leaders and industry peers to guide roadmap and future planning efforts, including:
- Provided a strategic assessment through in-person process and system discovery, functional and technical use case assessment, and end-user surveys across key stakeholder groups
- Completed gap analysis of proprietary technology platforms and existing integrations
- Defined and implemented a future state architecture including customer relationship management (CRM), order management systems (OMS), and BI and analytics, as well as cross-functional order-to-cash business processes
- Completed multi-year, multi-platform technology redesign spanning requirements, vendor selection, design, configuration, testing, training and post-launch support