Social Commerce Trends to Watch Out for in 2023
Over the course of the pandemic, ecommerce enabled companies to make shopping more efficient for consumers by providing direct links to buying products, saving time
Over the course of the pandemic, ecommerce enabled companies to make shopping more efficient for consumers by providing direct links to buying products, saving time
As third-party cookies disappear, retail media drives new revenue streams for organizations by connecting ad spend to digital sales. Retail media enables organizations to monetize
In Q2, Walmart had an increase of 82.95% YoY return on ad spend. Walmart implemented a second price auction model which improved the reach of
2022 was a big year for e-commerce! Here are the top three trends: Increased competition in the e-commerce landscape: By the end of the year,
Marketers, media owners, and consumers make up the commerce media ecosystem. Commerce media can help marketers measure advertising campaigns, media owners sell ad and promotion
Impulse purchases are when customers buy goods or services without prior intention to buy them. Approximately 95% of Americans make impulse purchases while shopping. The
Commerce media is a digital advertising approach that leverages data and intelligence to help markers, publishers, and retailers target their consumers to drive sales, revenue,
Commerce media is transforming advertising by increasing the use of first-party data. This new full-funnel approach analyzes and applies commerce data to many industries such
Bots, fraud, and spam are harming the digital world, leaving advertisers and media platforms searching for a way to combat these challenges. Bots commit click
Amazon recently released its new ad product, Amazon Marketing Cloud (AMC) which enables marketers to connect their data to first-party data collected by Amazon. Advertisers
With the holiday season approaching, consumers are scavenging for the best retail and travel bargains. To predict consumer shopping behaviors between Thanksgiving and Christmas, Commerce
Changing consumer behaviors and the growth of ecommerce is making it crucial for retailers to build omni-channel platforms. After a tough Q3, Walmart and Target are
Today, many ecommerce and retail companies are looking for new strategies to engage with customers and provide them with a better shopping experience. Having an
Kroger Precision Marketing (KPM) is targeting a more valuable audience by expanding into the CTV and video inventory channels to keep up with streaming trends.
How do retail and ecommerce organizations track the success of their holiday shopping season? According to Adobe, ecommerce brought in a total of $11.3 billion
Social media networks like TikTok and Snapchat are critical to helping marketers understand their customers’ behaviors to drive sales. PepsiCo and P&G have launched shopping
Social media platforms hold big value in the media commerce industry by targeting niche audiences and securing customer purchases. Social commerce provides customers with multiple
Targeted advertising is constantly evolving as it went from desktop to mobile and now mobile to social. With the death of the third-party cookie, advertisers
US officials are enforcing new data and privacy initiatives that will reshape targeted advertising in the near future. The Competition and Transparency in Digital Advertising
While most ecommerce purchases occur on the internet, social media shopping is predicted to pick up traction in the near future. Social media shopping enables
In the coming year, 88% of advertisers and 77% of agencies are predicted to use retail media channels as an engagement platform for their content.
Retail media platforms enable companies to build brand awareness and drive product sales from one platform. The ability to easily target consumers makes retail media
As 2023 approaches, retailers should take advantage of the growth retail media offers. Here are five retail trends to look out for in 2023. TikTok
Over the course of the pandemic, ecommerce enabled companies to make shopping more efficient for consumers by providing direct links to buying products, saving time
Apple’s ad business is skyrocketing past Facebook and Google due to its IOS privacy updates which hinders Facebook’s ability to track users. The technology company
How does an ecommerce platform mimic the experience of in-person shopping? Campbell’s Soup Company has been working with Instacart to determine what marketing tactics affect
Retail Media Networks (RMNs) are acting as the key to unlock the gate to e-commerce. With successful platforms like Amazon, companies are increasing their marketing
T-Mobile’s Marketing Solutions team announced the acquisition of Octopus Interactive, a rideshare-focused advertising startup that provides advertisers with a medium to reach an audience through
New privacy changes and regulations are challenging retailers to build their own media buying platforms to improve the consumer experience, safeguard customer data, and increase
The popularity of ecommerce continues to grow which presents huge opportunities for retailers to use first-party data to further develop their ad business. To compete with
Retail media will exceed $50 billion and represent 1 in 5 digital ad dollars by 2023. The industry’s development to include digital display, video ad formats,
Amazon is competing for the top spot as the biggest advertising company with 32% growth in the fourth quarter. Along with digital ads, the tech
Retail media networks (RMNs) are extremely valuable for retailers because they provide brands with hard-to-get, 1st party data and the ability to target customers with
With third-party cookies disappearing, retailers must optimize their 1st party data to increase revenue and better understand their customers. 1st party data helps organizations learn
With the media landscape continuing to grow, Meta faces some major competition with Facebook, Instagram, and TikTok. Meta released its first ever revenue decline in
Popular media streaming company, Netflix, is gambling the idea of diving into the ad business. It’s predicted that Netflix could charge advertisers about $80 for
When the COVID-19 pandemic hit the U.S., grocery delivery services were in high demand. However, in an already low-margin industry and changing consumer environment, Instacart
Burger King has increased its advertising fund’s budget by 30% to increase their sales growth. The company invested $120 million in advertising efforts and an
Sephora has enhanced its customer profiles to include 360-degree data which improves the online and in-store shopping experience for their customers. The beauty and health
Rising Facebook ad prices are harming the direct-to-consumer (DTC) industry. Warby Parker, Stitch Fix, FIGS, and Allbirds are struggling to survive. It is reported that
Albertsons launched its own in-house advertising self-serve platform which enables the company to have complete control over planning, tools and strategy, execution, measurement, and product
In the hybrid world, retailers who established their self-serve platforms during the height of the pandemic continue to thrive in e-commerce sales despite facing supply chain
Data is shaping the future of online shopping. The power of artificial intelligence (AI) will enable media retailers to provide consumers with a personalized shopping
Retail media is the fastest growing industry in the digital landscape and earns a larger share of total ad spend. It’s estimated that global retail
Smartify Media is a digital out-of–home platform which was launched during the COVID-19 pandemic to help small businesses share real-time updates with customers. The company
TripAdvisor added an in-house creative studio called Wanderlab which provides the audience with a new digital out-of-home advertising experience. The company hired local artists in
Criteo has changed their company’s focus from a commercial organization to a client solutions organization to help agencies enter the retail media market. The organization