Rising Facebook ad prices are harming the direct-to-consumer (DTC) industry. Warby Parker, Stitch Fix, FIGS, and Allbirds are struggling to survive. It is reported that
When the COVID-19 pandemic hit the U.S., grocery delivery services were in high demand. However, in an already low-margin industry and changing consumer environment, Instacart
How does an ecommerce platform mimic the experience of in-person shopping? Campbell’s Soup Company has been working with Instacart to determine what marketing tactics affect
Retail Media Networks (RMNs) are acting as the key to unlock the gate to e-commerce. With successful platforms like Amazon, companies are increasing their marketing
T-Mobile’s Marketing Solutions team announced the acquisition of Octopus Interactive, a rideshare-focused advertising startup that provides advertisers with a medium to reach an audience through
New privacy changes and regulations are challenging retailers to build their own media buying platforms to improve the consumer experience, safeguard customer data, and increase
The popularity of ecommerce continues to grow which presents huge opportunities for retailers to use first-party data to further develop their ad business. To compete with
Retail media will exceed $50 billion and represent 1 in 5 digital ad dollars by 2023. The industry’s development to include digital display, video ad formats,
Amazon is competing for the top spot as the biggest advertising company with 32% growth in the fourth quarter. Along with digital ads, the tech
Retail media networks (RMNs) are extremely valuable for retailers because they provide brands with hard-to-get, 1st party data and the ability to target customers with
With third-party cookies disappearing, retailers must optimize their 1st party data to increase revenue and better understand their customers. 1st party data helps organizations learn
With the media landscape continuing to grow, Meta faces some major competition with Facebook, Instagram, and TikTok. Meta released its first ever revenue decline in
Popular media streaming company, Netflix, is gambling the idea of diving into the ad business. It’s predicted that Netflix could charge advertisers about $80 for
Apple’s ad business is skyrocketing past Facebook and Google due to its IOS privacy updates which hinders Facebook’s ability to track users. The technology company
Burger King has increased its advertising fund’s budget by 30% to increase their sales growth. The company invested $120 million in advertising efforts and an
Sephora has enhanced its customer profiles to include 360-degree data which improves the online and in-store shopping experience for their customers. The beauty and health
Rising Facebook ad prices are harming the direct-to-consumer (DTC) industry. Warby Parker, Stitch Fix, FIGS, and Allbirds are struggling to survive. It is reported that