Connected Commerce Promises a More Direct Relationship with Consumers

Published November 18, 2022

Today, many ecommerce and retail companies are looking for new strategies to engage with customers and provide them with a better shopping experience. Having an omnichannel approach helps retailers connect advertising to sales through new tactics like offering online ordering, in-store pick up, and home delivery. In addition, commerce companies are providing customers with new shopping experiences with livestream selling and augmented and virtual reality (AR/VR). Connecting with customers through digital will require companies to have access to first-party data to better understand how to create effective targeted ads. 

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