Ecommerce Has Slowed, but Retail Media is Outpacing Digital Advertising

Published October 5, 2022

Retail media is the fastest growing industry in the digital landscape and earns a larger share of total ad spend. It’s estimated that global retail media spend will reach $101 billion by the end of 2022 and $160 billion by 2027 which is a 60% growth rate over five years. Big retail brands like Amazon, Walmart, and Alibaba, among new emerging competitors, will continue to outpace other digital advertisers. 

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