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Kroger Adds CTV Inventory to its Retail Media Offering

Published October 20, 2022

Kroger Precision Marketing (KPM) is targeting a more valuable audience by expanding into the CTV and video inventory channels to keep up with streaming trends. As advertisers move toward programmatic campaigns, KPM is evolving their advertising and data business to stay competitive with other big brand retailers. KPM partnered with Roku to launch a demand site platform (DSP) campaign using Kroger’s data in hopes of getting advertisers to purchase ad inventory.

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