TripAdvisor Built a Travel Media Biz Before Retail Media Took Off – And Now It’s Got a Creative Studio

Published October 5, 2022

TripAdvisor added an in-house creative studio called Wanderlab which provides the audience with a new digital out-of-home advertising experience. The company hired local artists in various cities to paint murals in which the public can unlock promotions or win products from local businesses by using augmented reality (AR). Wanderlab can help marketers leverage their first-party data to run creative campaigns between TripAdvisor and the direct audience. 

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