Changing consumer behaviors and the growth of ecommerce is making it crucial for retailers to build omni-channel platforms. After a tough Q3, Walmart and Target are at the forefront of shifting consumer demands by providing the omni-channel shopper with options beyond the in-store experience. For example, both retailers have their own apps for on-the-go shopping and offer home delivery and store pickup. Furthermore, consumers are looking for cross-channel shopping to knock out their grocery, household necessity, and discretionary purchases in one location. As retailers create new strategies to keep their consumers in-store, ecommerce adds to the share of all sales.