Why Commerce Media is Evolving into a Major Opportunity for Publishers

Published November 23, 2022

As third-party cookies disappear, retail media drives new revenue streams for organizations by connecting ad spend to digital sales. Retail media enables organizations to monetize their first-party data. It’s predicted to make up 20% of all digital spending and grow to $61 billion by 2024. However, commerce media expands retail media by reaching shoppers across the internet. Commerce media is inclusive to all markets such as media, retail, travel & hospitality, delivery, or other industries and uses commerce data to effectively engage with specific audiences. With retailers becoming like media companies, organizations can create more targeted ads to give shoppers a better experience and increase organizational revenue.  

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