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Why Retail Media is the Ad Industry’s Sleeping Giant

Published August 30, 2022

The popularity of ecommerce continues to grow which presents huge opportunities for retailers to use first-party data to further develop their ad business. To compete with Amazon, the public can expect retailers to form new partnerships. For example, Ford and Target can reach expectant parents who are researching car seats to spread the message of driving safely. Advances in data-driven capabilities leaves no room for failure in this big space of retail media. 

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