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The Direct-to-Consumer Craze is Slamming into Reality

Rising Facebook ad prices are harming the direct-to-consumer (DTC) industry. Warby Parker, Stitch Fix, FIGS, and Allbirds are struggling to survive. It is reported that the cost to advertise on Facebook has nearly tripled within the past two years. In addition, Apple’s iOS privacy changes have made it more difficult

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With third-party cookies disappearing, retailers must optimize their 1st party data to increase revenue and better understand their customers. 1st party data helps organizations learn

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