Operationalizing Best-of-Breed Technology Stack
Challenge A large broadcast client faced an aging and disparate technology stack, varying operational processes, and merger integration complexity. Timing was critical to implement an optimized solution for the future. Solution Staffed a team of technical and advertising experts to: Defined a process and technology roadmap through collaboration and industry best practices Supported vendor selection […]
Transforming Full Ad Stack
Challenge One of the best-known names in the automotive industry sought to improve its advertising results by migrating to best-in-breed technologies for its order management system (OMS) and ad server. Meeting this goal required a significant cross-functional effort and review of nearly every aspect of its digital advertising operations. Solution Staffed a team of digital […]
