Modernizing Operations for a Transformed Product Suite
Challenge A non-profit, global leader in the education industry needed to modernize and transform operations in support of strategic changes to its premiere product suite. Specifically, our client needed to: Implement an online exam registration and ordering platform to support more than five million students Enhance operations and policies to support equity and improve student […]
Operationalizing Best-of-Breed Technology Stack
Challenge A large broadcast client faced an aging and disparate technology stack, varying operational processes, and merger integration complexity. Timing was critical to implement an optimized solution for the future. Solution Staffed a team of technical and advertising experts to: Defined a process and technology roadmap through collaboration and industry best practices Supported vendor selection […]
Creating a Partner Methodology and Client Migration Program
Challenge A global technology company needed experts to assist them with the design and implementation of an integration partner methodology and migration program for a new software platform. Solution Staffed a team of industry and operational experts to collaborate on an end-to-end partner implementation methodology and support client migrations, which included: Performing key functions of […]
Increasing Efficiency and Effectiveness in Digital Ad Sales
Challenge A large media organization was struggling with the efficiency and effectiveness of its digital advertising sales process. The client wanted to better align sales and operations across all verticals and channels, including 40+ properties. Solution Staffed a team of digital ad experts who collaborated with key business stakeholders and software vendors to develop a […]
Transforming Full Ad Stack
Challenge One of the best-known names in the automotive industry sought to improve its advertising results by migrating to best-in-breed technologies for its order management system (OMS) and ad server. Meeting this goal required a significant cross-functional effort and review of nearly every aspect of its digital advertising operations. Solution Staffed a team of digital […]
Video: Keys to Success with Linear and Digital Convergence
The convergence of linear and digital has been talked about in digital advertising circles for years. But only in the recent past has it become a tangible reality for media and publishing organizations. That’s why more sales and ad operations leaders are seeking guidance on all the issues related to convergence and the right path […]
