Infinitive Announces New Retail Media First Party Data Analytics and Monetization Service

New Retail Media First Party Data Analytics and Monetization Service helps retailers drive high-margin revenue streams by optimizing First Party customer data and ad business solutions into a holistic offering to their brand advertisers. ASHBURN, VIRGINIA (PRWEB) APRIL 14, 2023 Infinitive, a leading technology and transformational consultancy announced today Infinitive’s new First Party Data Analytics […]

The Rise of Retail Media

In the past, media was media, and retail was retail. Media companies used content like print, radio, linear TV, digital, and social media to attract consumers, collected audience data through cookies, and monetized the content by selling ads and subscriptions. Retail companies used products to attract customers, collected customer data at the point of sale, […]

eTail West Retrospective – First Party Data, Omnichannel, Retail Media, and AI

Freezing in the Desert On February 27th – March 2nd, 2023, Infinitive attended eTail West in Palm Springs, CA, where discussions about first party data and omnichannel marketing were front and center. The weather was unseasonably cold, but the conference was hot. In this blog we will cover some of the highlights from the conference. […]

What is Retail Media?

One of the biggest challenges retailers have right now is converting in-store shoppers into either returning customers or online shoppers. Although incentives like rewards programs, store credit cards, and even special events may entice shoppers to return, in the age of digital, wouldn’t it be great to “travel” with the shopper? In the past, you […]

Operationalizing Best-of-Breed Technology Stack

Challenge A large broadcast client faced an aging and disparate technology stack, varying operational processes, and merger integration complexity. Timing was critical to implement an optimized solution for the future. Solution Staffed a team of technical and advertising experts to: Defined a process and technology roadmap through collaboration and industry best practices Supported vendor selection […]

Launching New Revenue Streams

Challenge With markets evolving, a large communications provider recognized the need to establish new revenue streams and expand its capability to drive advertising for its clients. Solution Established a robust program management office (PMO) to implement governance and controls for the long-term transformation initiative, which included: Developed and implemented best practices-based processes to drive the […]

Redesigning and Assessing Ad Technology Stack

Challenge A leading video streaming platform was growing at a breakneck pace and had a difficult time scaling to meet increased advertiser and user demands. Defining and executing a clear technology and organizational roadmap to scale the business for this new growth was critical. Solution Provided an objective review of the publisher’s core ad technology […]

Launching New Video Product

Challenge A top-five media network planned to launch a new video product that consolidated content from across its vast network of sites but did not have the resources to manage the complex implementation. Solution Created an integrative approach that incorporated website, marketing and operational data to track performance and guide strategic decisions, leveraging industry best […]

Increasing Efficiency and Effectiveness in Digital Ad Sales

Challenge A large media organization was struggling with the efficiency and effectiveness of its digital advertising sales process. The client wanted to better align sales and operations across all verticals and channels, including 40+ properties. Solution Staffed a team of digital ad experts who collaborated with key business stakeholders and software vendors to develop a […]