Challenge With markets evolving, a large communications provider recognized the need to establish new revenue streams and expand its capability to drive advertising for its clients. Solution Established a robust program management office (PMO) to implement governance and controls for the long-term transformation initiative, which included: Developed and implemented best…
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Redesigning and Assessing Ad Technology Stack
Challenge With markets evolving, a large communications provider recognized the need to establish new revenue streams and expand its capability to drive advertising for its clients. Solution Established a robust program management office (PMO) to implement governance and controls for the long-term transformation initiative, which included: Developed and implemented best…
How Self-Service Helps Political Advertising
Challenge With markets evolving, a large communications provider recognized the need to establish new revenue streams and expand its capability to drive advertising for its clients. Solution Established a robust program management office (PMO) to implement governance and controls for the long-term transformation initiative, which included: Developed and implemented best…
Video: How Media and Publishing Companies Can Vote for Efficiency and Profitability
Challenge With markets evolving, a large communications provider recognized the need to establish new revenue streams and expand its capability to drive advertising for its clients. Solution Established a robust program management office (PMO) to implement governance and controls for the long-term transformation initiative, which included: Developed and implemented best…
Video: Are Ad Publishers Ready for the 2020 Sales “Tsunami”?
Challenge With markets evolving, a large communications provider recognized the need to establish new revenue streams and expand its capability to drive advertising for its clients. Solution Established a robust program management office (PMO) to implement governance and controls for the long-term transformation initiative, which included: Developed and implemented best…
The Role and Value of Automation in Adopting New Ad Tech
Challenge With markets evolving, a large communications provider recognized the need to establish new revenue streams and expand its capability to drive advertising for its clients. Solution Established a robust program management office (PMO) to implement governance and controls for the long-term transformation initiative, which included: Developed and implemented best…